Example decks

Kerfline

Quoting software for countertop shops. Granite theme, 12 slides.

Made from a paragraph and a spreadsheet

Seed deck for Kerfline. Countertop shops take 3 to 5 days to send a kitchen quote; Kerfline builds one in ten minutes from a photo and three measurements. 6 pilot shops, 410 quotes. 4 paying at $249 a month. Raising $1.2M.

founder-notes.txt · pilot-results.csv

12 slides · 1 figure needs a source
  1. 1 / 12 · Cover

    A plywood countertop template laid on a pale quartzite slab on a layout table in a fabrication shop.

    Kerfline

    Countertop quotes, built in ten minutes.

  2. 2 / 12 · Problem

    3–5 days

    A countertop quote takes 3 to 5 days to send. The job goes to whoever answers first.

  3. 3 / 12 · Proof

    26 of 31

    shops we spoke to still quote on paper or in Excel.

    Interviews with fabrication shops in Texas and Arizona.

  4. 4 / 12 · Product

    A photo and three measurements. A slab layout and a price in ten minutes of work.

    An installer measures the front edge of new kitchen base cabinets with a tape measure, a phone lying on the plywood top.
  5. 5 / 12 · How it works

    One visit: photo, measurements, price.

    1. Photo Kitchen, 14 Alder StTwo runs and an island
    2. Measure Run A 118 inRun B 64 inIsland 72 × 38 in
    3. Price Taj quartzite, 2 slabs41 sq ft$4,860 installed
  6. 6 / 12 · Traction

    Six pilot shops, 410 quotes. Average turnaround down from 3.6 days to 4 hours.

    Request to quote sent, average across six pilot shops.

  7. 7 / 12 · Pricing

    $249

    a month per shop. Four paying, two on trial.

    $996 a month in revenue today.

  8. 8 / 12 · Market

    9,000

    About 9,000 fabrication shops in the US.

    Source neededYour notes say 'check'.

    Slide 8: no source for 9,000 yet.

  9. 9 / 12 · Why now

    Why now: the phone in every installer’s pocket can measure a kitchen.

    From the founders’ answers.

  10. 10 / 12 · Competition

    Scheduling suites don’t quote. Layout software doesn’t leave the office.

    • Scheduling suitesOn siteDoesn’t quote
    • Layout softwareIn the officeQuotes
    • Paper and ExcelIn the officeDoesn’t quote
    • KerflineOn siteQuotes
  11. 11 / 12 · Team

    Eight years running a fabrication shop. An estimating tool built at a construction software company.

    • Dani Ruiz, CEORan operations at a family fabrication shop for eight years.
    • Maya Chen, CTOBuilt estimating software at a construction software company.
  12. 12 / 12 · Ask

    Raising $1.2M to reach 120 paying shops.

    17 months of runway at $70K a month.

    Slide 12: runway corrected from 18 to 17 months.

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