Lanes
Swim lessons at public pools, booked in one tap.
Lanes
Online booking for swim lessons at city pools. Harbor theme, 12 slides.
Made from a six-minute voice memo
Seed deck for Lanes, from my voice memo. City pools sell swim lessons by phone and they’re gone in hours; Lanes puts them online with a waitlist. 14 pools, 1,180 places sold, $1.50 a booking. Raising $600K.
swim-memo.m4a, 6 min
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Swim lessons at city pools sell out in hours, and parents still book them by phone.
Registration opens at 8 on a Saturday morning.
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40 min
on hold, and the class was already full.
The founder’s own booking, spring 2025.
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Book in one tap. When a family cancels, the next one on the waitlist gets a text and two hours to say yes.
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Timetable, booking, waitlist.
- Timetable Eastgate PoolBeginners, Tue 5:303 places left
- Book Ada, age 6Beginners, Tue 5:30Booked
- Text A place opened:Beginners, Thu 6:00Reply YES by 4:15
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1,180 places sold this summer. The waitlist refilled 212 that would have sat empty.
Summer session, 14 pools.
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$1.50
a booking, paid by the parks department. Parents pay nothing extra.
1,180 bookings this summer: $1,770.
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14 pools
run by three city parks departments.
Every one took bookings by phone or on a paper form before Lanes.
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Recreation software runs leagues and memberships. Lessons are an afterthought.
- Phone and paperPhone and paperBuilt for lessons
- Recreation softwareOnlineGeneral
- LanesOnlineBuilt for lessons
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One parks department at a time, starting next door to the first three.
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A pool registrar and a ticketing engineer.
- Priya Nair, CEORan lesson registration at a YMCA for six years.
- Tom Becker, CTOBuilt ticketing for a regional theater chain.
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Raising $600K to reach 40 parks departments.
RunwaySource needed
Product 50%Sales 35%Operations 15%
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